Date: Jan. 28, 2014
Location: Vineland, ON
OIA Niagara Branch Meeting
Tuesday, Jan. 28, 2014
Date: Tuesday, Jan. 28, 2014
Guest Speaker: George Mitges, P.Ag. (Ontario Local Food Ambassador)
Topic: Increasing the Profitability and Competitiveness of Ontario’s Potato Industry Developing a Roadmap for Ontario’s Fresh Potato Industry
From the related press release on the study:
“A recent study to identify opportunities for Ontario’s fresh potato industry has led to some recommendations to help change consumer attitude and behaviour towards this food product.
The study, a collaboration between the Ontario Potato Board, Loblaw Companies Limited, Downey Farms, the Value Chain Management Centre, and George Mitges & Associates, will enable businesses along the value chain to make more informed decisions. This includes the ability to redress consumers’ incorrect assumptions of the nutritional and health related attributes of fresh potatoes, and build upon the finding that many consumers do not view price as a top tier consideration. More important to consumers is the availability of high quality, value-added potato products that address a specific functional purpose or are suited to a specific style of preparation.”
Networking: 5:30 pm
Dinner: 6:00 pm at Grand Oak Culinary Market (4600 Victoria Ave., Vineland MAP)
Program: 7:00 pm
Cost: $30 inclusive
All interested guests welcome.
Please confirm attendance by Friday, Jan. 24 to Neil Miles, P.Ag. Sr. Dist. by email at firstname.lastname@example.org or by phone at 905-687-6964 (H).
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